At BBC Switch this Christmas we have launched a very special Chris Mass appeal, as you can see from the video, it’s a very worthy cause so if you know anyone named Chris, then please let them know so they can make a difference. Maybe.
You can keep up with the progress of Chris Mass Appeal every day at 5:19pm on The 5:19 Show.
This was a busy week for us at BBC Switch as we launched the spanking new redesign of the site. A lot of work has gone into this, both from ourselves and the guys at GT who provided consultancy for the marketing and design.
For those of you who don’t know, Switch is the BBC’s youth brand aimed at 12-17 year olds. We have an expansive portfolio across TV, radio and obviously online.
This marks a big step forward for BBC Switch as it’s almost a year to the day since we launched the first version of the site on 20th October 2007. The site has grown massively since then as we have expanded our offering on all platforms and added alot of user generated content as our identity has become established.
However, it became clear earlier this year that there were issues that needed to be addressed.
- The overall asthetic of the site needed a facelift.
- We needed to be able to push our different brands more cohesively across the board
- We had a vast resource of video content that is growing all the time and needed to be categorised and easily accessible.
- The site needed to adhere to the updated BBC Visual Language that is now bringing all BBC sites to a universal standard across bbc.co.uk
- We were using several different flash players across the site to push our video content. The new site now uses the BBC’s universal Embedded Media Player
- The BBC as a whole has a new and improved masthead so we had to move Switch from Barley to Barlesque.
These requirements have all been addressed and we’re all quite pleased with ourselves now the new site is live. However, having been involved at such close quaters with the site, I can’t always see the woods for the trees. So, please let me know your thoughts, what would you change?
